ROMAN & LUDMILA || WELFE || BASQUESSE || B.SIRIUS || KATIE PERRY || LIVIA ARENA || MM SOHN || MORGAN MARKS || OK OK || TATYANA ARIYAN DESIGN || VIGORELLA ||
11 independent Australian designers showcased their talents at The Fringe Club in Hong Kong this August with the aid of TFIA (Textile & Fashion Industries or Australia) who together initiated the development of sustainable export opportunities for Australian’s into Hong Kong.
Their innovative exploration of Fashion and Textiles not only takes these Australian’s abroad and into quite a different fashion scene, but opens us here in Hong Kong up to an aesthetic and fashion ethos that we can embrace in a way that extends our notion of the world-wide fashion industry.[Tweet “#TFIA initiated the development of sustainable export opportunities for Australian’s into HK”]
Read on to find out a little more about the designers that are etching their mark into the Asian Fashion Industry…
DESIGNER: Roman & Ludmila
ABOUT: Trust me, you ALREADY know this brand – just under a different name!
Roman & Ludmila is the original ‘Ugg’ boot, who have been proudly crafting their Australian sheepskin footwear since 1981. A little insiders note…
UGG is registered to two parties – Roman & Ludmila in Australia, and beyond Australia the name ’Ugg’ is registered to a different company (and sells a similar product). Which is why ‘Roman & Ludmila’ is now taking their three generation deep heritage, their hard work and their Australian raw materials abroad under the branding: ‘Roman & Ludmila’.
Their tannery is quite literally the ONLY sheepskin footwear tannery left in Australia and it embodies their cultural history equally as much as it engages modern innovation.
The brands story is incredibly interesting and Hong Kong fashionista’s do READ MORE HERE about their background.
It’s not only a beautiful story, but one that raises the standard of…[Tweet “Functional & fashionable products, which we should all be aiming towards as eco-chic consumers”]
ABOUT: With the use of solid precious metals, sophisticatedly void of any hollowing or plaiting, ‘WELFE’ structure their handmade jewellery with the true value of ‘weight’ – something that represents the brands solid eco-friendly ethos perfectly.
This Melborne based jewellery label also uses ethically sourced gemstones, most of which are found in Australia (their ‘champagne diamonds’ are seriously DIVINE!) and are internationally certified fair trade and conflict free. These ethically sound standards add a serious amount of substance to their designs – which are laced beautifully with hand hammered, texturized and gem-set jewellery.
They currently stock in JOYCE Hong Kong and also ship worldwide
DESIGNER: Livia Arena
ABOUT: With the belief that casual clothing still warrants luxury fabrication and finish, LIVIA ARENA is an Australian label that is all about wearable simplicity (in the most lush of forms!).
The talent behind this self titled label, Arena, is a determined designer who underpins her collections with thoughtful design applications that enable her work to look incredibly comfortable on the surface, but fit with the perfection. She is absolutely someone who truly knows their craft.
The technical expertise that forms the foundation of LIVIA ARENA is just beautiful and for the more casual/boho-chic dresser out there![Tweet “#LiviaArena’s sophisticatedly relaxed line is one to keep your eye on boho-chic-lovers!”]
DESIGNER: Katie Perry (No SERIOUSLY, this IS her real name!)
ABOUT: Not to be confused with the Pop Star sensation Katy Perry, the Australian jersey designer, Katie Perry (note the spelling difference in their first names!) is a force who has proven that epic court case and legal ‘David and Goliath’ battle over her naming rights with the pop Diva herself won’t deter this designer from her mission of designing and dressing the female form!
With simple but precisely flattering silhouettes and draping, easy wear jersey materials and classic colours, Katie Perry’s label is one that can be considered as one that covers the ‘essential’s’ or ‘basics’ of any wardrobe.
No matter what your personal style (Classic, Flirty, Modern, Trendy…) Katie Perry’s designs will fast become your daily ’go-to’s for their comfortable, flattering, and easily worn functionality – as well as their ability to blend into any wardrobe.[Tweet “The ability to blend into any wardrobe – MASTERED by Australian designer #KatiePerry”]
DESIGNER: Tatyana Ariyan Design
ABOUT: This third generation couturier has some SERIOUSLY stunning skills that she applies to her robes, bringing to life a nature that is both sophisticated and luxurious within her work.
Her dreamy garments contain the type of draping, embroidery and hand beading that we are accustomed to see on the Red Carpet, yet which Tatyana offers as a delicious slice of opulence to those who want to embrace the fairytale that couturier designing and dressmaking entails.
Appropriately dubbed the ‘Goddess’ collection, Tatyana presented Hong Kong with an array of silk robes and slips that are a true dedication to luxury and femininity…[Tweet “Hong Kong boudoir beauties, you need to know this brand: Tatyana Ariyan Design!”]
ABOUT: “I’m OK, you’re OK”… And in these Australian made sock’s – we’ll all be OK together!
With colour-ways that are a steady supply of the seasonal ‘it’ colour and kick-ass prints, OK-OK is a Wo/Man’s & Kids sock label that has all the mean’s of systematically taking over the world one leg at a time (although more accurately a pair of legs at a time).
The designer, Emina Dzananovic brings about a serious amount of cool-kid cheekiness to her Melbourne based brand, positioning it as an affordable accessory to the trends.
The socks hold a fun and fearless attitude to them, and are made to be seen, to be worn with everything, to be danced on table tops in… to simply have fun in!
ABOUT: Vigorella is a knitwear brand that dedicates its designs to ‘layers’, creating garments that add luscious amounts of softness to any outfit, wrapping effortlessly around the body as well as on-top of existing clothing.
Finely crafted in Australia, the work that goes into creating these knit pieces is beautiful, and ensures pieces that are wonderfully comfortable as well as trans-seasonal. With a breathability that is perfect for our Asian climate, Vigorella’s collection would absolutely be a lovely up-grade from the pashmina we all carry for that ever persistently COLD air-conditioning we are plagued with in Hong Kong.[Tweet “I absolutely recommend checking out the ‘CARDIGAN’ section of VIGORELLA!”]
– Click HERE to go straight there! –
ABOUT: Now these accessories are FUN… And can be perfectly matched with that resort hopping that many of us Hong Kong’ers do to break up the intensity of this cities work demand.
With a vibe that draws on botanical colours, wildlife prints and a whimsical nature, the brand creates everything from i-Pad covers to luggage tags, totes and coin purses (and all in matching materials if your a fan of set’s!)
They hold high ethical standards, create products that are super playful and do so with beautiful leathers, pop-bright beading and fresh prints each season.
They cater for both adults and children…[Tweet “Did someone say ‘Muma/Daughter’ matching accessories!!? #B.Sirius”]
DESIGNER: Morgan Marks
ABOUT: Morgan Marks holds a dark edginess that is very much the signature to her designs and true to the off-beat aesthetics that are strongly worn by Australians. Her line is very contemporary, and yet holds an element of a trans-seasonal nature that allows her work to flow effortlessly from one year to the next without dating.
A lover of somber prints and as mentioned, a darker and almost mono-toned colour pallet, Morgan Marks brought to Hong Kong a line that stay’s true to the Australian taste for fine fabrication and quality. Her work floats around the female form, alluring to the shape that’s underneath but never restricting it with tightness…[Tweet “For the perfect type of fit to match our Hong Kong Summer check out #MorganMarks!”]
ABOUT: This theatrical line plays host to elaborate display of lace, beading, colour-ways and structure. The trimmings used are as flamboyant and playful as the designer herself, Viviana Pannell, and hold just the same amount of European charm (which is her heritage – Australia now being her base).
Her line represents the most whimsical and feminine of dressers, fitting them in a way that flatters their form. Her garments are cut in a way that can’t always be appreciated to their full on the hanger – as these dresses quite literally transform themselves once on the body.
DESIGNER: MM Sohn
ABOUT: Behind the seriously technical and beautiful work of MM Sohn (pronounced ‘Zern’) is the talented Maureen Sohn who’s ability to wield and fashion the threads that make up her complex knitwear is astonishing. With serious amounts of skill, Maureen knits luxurious textures that drape and layer the female form in distinctive garments that host crazy amounts of individuality in their structure.
Her work is modern, it’s flattering and it’s a wonderful tribute to the knitwear industry. Her hand finished, artisanal details dub this brand one of the most contemporary knitwear brand in Australia (and potentially soon in Hong Kong also!)
NOTE ABOUT TFIA:
TFIA stands for ‘Textile and Fashion Industries of Australia Ltd’ – it is an independent and not for profit association that represents the instructs of the Australians Textile, Clothing and footwear sector.
It’s mission is to provide leadership, representation and membership services to assist innovation in local and international markets.
To find out more, check out their website HERE.