Juicy IT GILR 18

Juicy Cotour ‘IT GIRL’ – Behind the scenes

Juicy couture recently held an ‘It Girl Party’ which really wasn’t much of a party at all (well in the traditional sense).
It was more a celebration of life, beauty & health.
Pure Fitness dance instructors performed, juice fruit was served and the sports inspired apparel of Juicy Couture was showcased in a fun loving and lively way.
The whole affair was paparazzi fueled and celebrity studded as is the case with most events in Hong Kong but perhaps catered for the camera man more than it did its guests.
(Above & Below – Hong Kong ‘celbs’
 The post ‘party’ images presented a perspective that differentiated from the event itself, forming an outsiders view that it was simply a lot more entertaining than it really was.
None of which I’m posting today – I wanted to keep this experience authentic in its representation of the event.
It was kinda equivilent to waking up at 6AM to drink a seaweed smoothie and go for a jog – energizing but not entirely enjoyable.
if you are a juice drinking, yoga loving, fashionista – do have a quick look at ‘HERE’ (ckick the link) for the garments that juicy has been showcasing this season – these were also the clothes in focus at the ‘It Girl Party’.
Tweeter button Facebook button Myspace button Linkedin button Digg button Youtube button