The thing I like about LEE Jeans is that they are predictable, their comfortable and they are affordable!
(Although not as predictable as I thought – I just came across a VIVIANNE WESTWOOD X LEE collaboration – uber cool!)
Now the last on that list is especially important for me!
As a Fashion Stylist I have made my obsession with Fashion my career – which is both as fabulously glam as it is dangerous for my bank account!
I want everything from every season basically – and as a HK Style personality, I have to make sure I’m up with the trends!
My trick in doing this – not always buying luxury items – but instead finding fashion forward brands that won’t make too much of a serious dent in my savings!
Needless to say I bought a pair of mint green super stylish & super tight jeans – a summer FAV already – at the Causeway Bay LEE store when they opened!
(The same colour as the denim vest featured later in the blog pics – I’ll point them out.)
Now LEE is great because they are marketed right! Due to the longevity of their brand name and mainstream positioning, I’m sure their prices could go up a notch or two – but they don’t.
They stay grounded and – my fav word for today: ‘affordable’.
I like the commitment they have made to their target audience – they know their niche!
Here are a couple of pics from inside the new boutique – fresh, masculine with a touch of arty flavour.
You really should pop in and see it for yourself:
12 Pak Sha Road
Spot the mint tones in the photo above and below -that’s the colour jeans I now own and am loving for this S/S!
I had mass amounts of fun with the LEE staff trying to find the perfect fit – always makes for a good shopping experience!
So I shopped, I ate, I purchased and then I got SOAKING wet in the downpour of Hong Kong’s ‘wet’ season!
The later of the three not as enjoyable as the first two – especially considering I had no umbrella!
…Perhaps my next purchase!